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Take a look at our custom eLearning thoughts in action. We hope you find insights that will be relevant and helpful.Archives
What eLearning content provides the biggest bang for your buck?
Recently, I overheard a conversation at a learning conference when I was waiting to enter a room I was scheduled to present at. The conversation between the two individuals went like this:
“What content provides the biggest bang for your buck? That is the question I have about this e-Learning project we are starting. It’s going to take a lot of effort so knowing what we include and don’t include will be key.”
“Yes we have to look for what’s really going to move the needle so we continue getting funding.”
“I was thinking that what we need to do is make sure we give the people out on the field what they need. They have to tell us what is going to make it or break it for them.”
The question of what is the content that will be most effective within an eLearning solution is very important. Equally or perhaps more importantly is how the knowledge is going to be delivered and how it will be accessed by the learner. Consider the following: in regular face-to-face communications we have three components. They are:
- Our body language
- How we say what we say (voice qualities/characteristics)
- What we actually say or the words we chose
What we actually say represents only about 7% of the equation, with 38% going to how we say it and 55% going to the body language we use when we say it (Mehrabian and Ferris, 1967).
If we were to apply this formula when thinking of an eLearning solution, we would give more weight to how the knowledge will be accessed (55%) than to how the knowledge will be delivered (38%) or what the knowledge is that will be delivered (7%). I am not suggesting that one is more important than the other, but I am suggesting we start by thinking how the knowledge will be accessed by the learner at the point of need.
As adult learners we do not need to remember everything or memorize things, we need to be able to execute our jobs and access knowledge when we need it to support our successful execution of the task(s) at hand. Therefore, any eLearning solution that does not “follow” the learner back when they are on the job will miss the opportunity to provide the most value to that learner at the moment of need.
Now if we consider the content question again under this perspective, we could argue that the ideal content is that which will help our employees perform at their best when they are back on the job. And who knows this best? Our top performing employees. Therefore, the content can come from these employees. How? The best way I have found is through what we call “user-generated content” or self-shot short videos of these top employees sharing specific know-how and best practices to support the successful execution of a task or a step within their jobs. And how will these videos be delivered? It is up to the training department to curate, organize, tag, label, and rank the videos for easy on-the-job access. Creating employee-generated content is not hard if you create the right framework for the training department to be able to accomplish this.May 28, 2015
Custom eLearning Wars: Will changing your attitude change your behavior or will changing your behavior change your attitude?
Could a generic or off-the-shelf eLearning course change your behavior? Most likely it can’t because it is generic and even though it might have some examples these might not apply to the specific situations your employees will face. Could a generic eLearning course change your attitude or how you think about something? Perhaps it can if the content is valid and the generic e-Learning course has been well designed. However, does changing your thinking about something guarantee that you will change your behavior? The answer quite simply is no, nothing can guarantee it (think about how many times you read a life changing health practice and then failed to apply it) but you can put the odds in your favor.
Now let’s consider the following: can changing behavior change the way we think about something? The answer is yes. Ultimately it is behavior that counts since it is what impacts the world around us. How can behavior change our thinking? Let’s consider some examples where this might seem obvious. The first is dressing differently (a behavior). When we are dressed in fancy, expensive clothes or in a uniform, we tend to change how we stand, how we talk, and how we perceive ourselves. Another example is when we force ourselves to smile (a behavior). In the beginning, it might feel awkward and fake, but as we maintain the smile we start feeling happy (thinking happy thoughts). If you are still not convinced, try the smile technique on your own (perhaps do so in private so people around you don’t think you are crazy!)
So how do you increase the odds of a behavior change occurring after an eLearning course? You not only provide relevant, valid and compelling content to impact how people think about an issue or as Peter Senge of Harvard would describe, change the mental models people hold to interpret what is around them, but you also provide examples that are specific to the challenges and situations your employees will face. Modeling the right behavior within the appropriate context can be achieved only through a custom eLearning course that has been designed based on your employees’ specific needs and challenges. When the behaviors are made explicit in this manner, the gap between knowing something and being able to execute on it, or what Jeffrey Pfeffer and Robert I. Sutton coined “The Knowing-Doing Gap,” is shortened. It is still not a guarantee people will change their behavior as this responsibility ultimate lies with the individual, but the odds will definitely be in your favor.
April 20, 2015
5 Best Practices to Help you Create Content for Custom eLearning
We constantly hear it from our clients. And now Brandon Hall has validated our experience. According to Brandon Hall Group’s 2014 Business Focus Survey, content development is one of the biggest concerns for a learning organization, and sourcing that content is often a challenge. 62% of companies surveyed stated that content development is either a high priority or critical to their business. Sourcing this content for custom eLearning courses is sometimes a challenge since most of what is available out there is generic, off-the-shelf material that is usually not relevant.
So what do they do?
They hire us. (Ha ha ha! Had to get that one in there…)
What happens is most times, companies try to build their own content. And this can be tricky if a process and certain critical steps are not taken into account. Here are our 5 best practices for helping our clients compile and create great and effective content for elearning courses:
1) Project Management: Make sure you have a project manager who will own the content creation task and keep people on track. It’s a good idea to have an executive sponsor to hold people accountable to deadlines.
2) Content Outline: Determine a content outline that will meet your overall training objective. Usually the best way is to meet with the SME’s and stakeholders and zero in on the most important parts needed to ensure learning objectives will be met.
3) Gather Existing Content: Gather any existing relevant content and identify any gaps. Fill in the gaps by developing any new content needed. Interviewing SMEs and top performers is your best bet for new content. When confronted by an unresponsive internal SME, get the executive sponsor involved!
4) Analyze and Synthesize: Categorize the content into need to know versus nice to know content and have the SMEs and sponsors sign off on it.
5) Instructional Design is King: Have expert instructional designers who will know how to take this content and turn it into an engaging and effective learning experience that focuses on how learners will apply the knowledge learned when they are back on the job.March 19, 2015
Custom eLearning Wars: Great Learning Experience vs. Application of the Training
How often do we design learning experiences thinking about how the learners will use the knowledge when they are back on the job?
Many custom eLearning companies will emphasize the need to create great learning experiences. Elearning consultants may emphasize that multimedia, animations and other wow factors will lead individuals to have a meaningful experience. However, in a corporate training and development department or workplace learning setting, the objective is to impact performance in a way that advances the organization’s objectives. Therefore, should we as instructional designers concern ourselves more with creating a great learning experience or do we focus more on enabling the performance that needs to happen after the learning experience? In our experience working with leading organizations that range from multinationals to progressive startups, we have seen that ensuring the success of the learners when the time comes to act is the most important function of the custom eLearning or custom training and development solution. The fact that the learning experience was great will be meaningless if it does not equip the learner to succeed when they are back on the job.
Anticipating how learners will use the knowledge when they are confronted with the realities and pressures of the job, can guide the instructional designer to incorporate specific strategies to leverage this context and to incorporate informational, procedural or decision-making job-aids at the point of need. The instructional designer’s input can and should go beyond the learning experience.February 26, 2015
Meaningful and relevant eLearning? Customize it!
Arguably, anyone can benefit by taking ownership of how and what to apply from a custom online training program. Arguably, anyone can benefit from being encouraged to do so and very importantly, anyone can benefit from receiving feedback on the actions they take so they can improve the application or use of the knowledge acquired from a custom online training program.
As obvious as this sounds, the lack of follow-through on applying what is learned and specially in online training programs plagues millions of employees here in the U.S. and worldwide. As such, it is estimated that 90 percent of job-related skills and knowledge imparted in online training programs are not being implemented.
The numbers could be even worse if we consider only e-learning and not instructor-led training. Many consultants, like training consultants, business consultants and even e-learning consultants would agree. From the individual’s perspective, there is also a huge cost since they might not take advantage of the elearning or online training opportunity to enhance their performance or contribution to the company’s goals and could lose potential career advancements as a result.
The solution to this problem is to ensure that your online training is customized to your needs. Sounds simple, yet many organizations fail to recognize that e-learning which is not customized will not be meaningful and relevant to their employees. Online training that is not custom e-learning may provide good and valid concepts that may have been designed with the best intentions but it leaves a huge gap for the employees to fill. The gap is created by leaving it up to the employee to take those concepts and translate them into specific situations or challenges they encounter on the job. Unfortunately, not all of us have the will or skills to fill in this gap successfully, especially since generic e-learning can be quite vague trying a one-size fits all strategy.
In summary, custom online training or custom e-learning considers all the potential factors that can impact success and allows you to create a program that delivers true business value. Not all e-learning is the same and certainly not when it’s customized to your needs. Custom e-learning programs can have a direct impact on your company’s bottom line and this can be demonstrated.
New Year, New Face
We have many reasons to celebrate.
First, we begin this new year with a new face which we believe more closely represents the type of work that we have been privileged to do for the past 14 years. Our new logo showcases how we have been breaking barriers, thinking outside the box and creating innovative and transformational training and development solutions that have impacted the lives of millions of people by leveraging the latest elearning and virtual classroom technologies. Our commitment to making sure the knowledge our training programs impart is transformed into action is now clearly portrayed both in the logo and the site itself. (More on this topic later).
Second, we have decided to make available and share with you the knowledge and best practices we have acquired over these years through our new Thoughts in Action section. We will be highlighting specific and common issues that can get in the way of completing training programs and how to stay focused on designing and implementing a program that takes into account how individuals will use the knowledge provided. In fact, research has shown that up to 90% of the knowledge taught does not get applied. We realize that the only way our clients will reap the benefits of any training program is if it turns into action.
So we are constantly asking ourselves: what strategies can we include to allow learners to extract the knowledge they need when they are back on the job from this learning experience? Job aids, action plans, reference guides, quicktutorials, etc. are some of the strategies our team uses to make sure the knowledge is easily accessible after the training at the time of need.
We hope you like our new site and our focus on transforming knowledge into action. We welcome your feedback to make it even better!